Last updated on October 18, 2023

WooCommerce abandoned cart email templates

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Engage customers with abandoned cart email templates in WooCommerce.

To create custom WooCommerce abandoned cart email templates, you can use the woocommerce_locate_template filter hook to override the default template file. This allows you to customize the email content and design to match your brand and style.

Here’s an example code snippet that demonstrates how to create a custom abandoned cart email template:

/**
 * Override WooCommerce abandoned cart email template.
 *
 * @param string $template The default template file.
 * @param string $template_name The template name.
 * @param string $template_path The template path.
 * @return string The custom template file.
 */
function wpsnippets_custom_abandoned_cart_email_template( $template, $template_name, $template_path ) {
    if ( 'emails/customer-abandoned-cart.php' === $template_name ) {
        $template = '/path/to/custom-abandoned-cart-template.php';
    }
    return $template;
}
add_filter( 'woocommerce_locate_template', 'wpsnippets_custom_abandoned_cart_email_template', 10, 3 );

In the code snippet above, we’re using the woocommerce_locate_template filter hook to override the default abandoned cart email template. The function wpsnippets_custom_abandoned_cart_email_template checks if the $template_name parameter matches the default abandoned cart email template file path (emails/customer-abandoned-cart.php). If it matches, we set the $template variable to the path of our custom template file (/path/to/custom-abandoned-cart-template.php).

Make sure to replace /path/to/custom-abandoned-cart-template.php with the actual path to your custom template file.

By using this code snippet, you can create a custom abandoned cart email template that suits your specific needs and design preferences.

Examples

Example 1: Creating a Custom Abandoned Cart Email Template

This example demonstrates how to create a custom abandoned cart email template for WooCommerce. By using the woocommerce_locate_template filter, we can override the default template with our own custom template file.

function wpsnippets_custom_abandoned_cart_template( $template, $template_name, $template_path ) {
    if ( 'emails/customer-abandoned-cart.php' === $template_name ) {
        $template = plugin_dir_path( __FILE__ ) . 'templates/custom-abandoned-cart.php';
    }
    return $template;
}
add_filter( 'woocommerce_locate_template', 'wpsnippets_custom_abandoned_cart_template', 10, 3 );

In this code, we check if the template being located is the default customer-abandoned-cart.php template. If it is, we return the path to our custom template file custom-abandoned-cart.php located in the templates directory of our plugin or theme.

Example 2: Modifying Abandoned Cart Email Template Variables

This example shows how to modify the variables used in the abandoned cart email template. By using the woocommerce_email_order_meta_fields filter, we can add or remove variables from the email template.

function wpsnippets_modify_abandoned_cart_template_variables( $fields ) {
    // Add a custom variable
    $fields['custom_variable'] = array(
        'label' => 'Custom Variable',
        'value' => 'Custom Value',
    );

    // Remove an existing variable
    unset( $fields['billing_address'] );

    return $fields;
}
add_filter( 'woocommerce_email_order_meta_fields', 'wpsnippets_modify_abandoned_cart_template_variables' );

In this code, we add a custom variable custom_variable with a label and value to the email template. We also remove the billing_address variable from the template by unsetting it from the $fields array.

Example 3: Customizing Abandoned Cart Email Template Content

This example demonstrates how to customize the content of the abandoned cart email template. By using the woocommerce_email_content_abandoned_cart filter, we can modify the email content before it is sent to the customer.

function wpsnippets_customize_abandoned_cart_email_content( $content, $order ) {
    $content .= '<p>This is an additional paragraph added to the abandoned cart email.</p>';
    return $content;
}
add_filter( 'woocommerce_email_content_abandoned_cart', 'wpsnippets_customize_abandoned_cart_email_content', 10, 2 );

In this code, we append an additional paragraph to the existing email content by concatenating it with the $content variable. The modified content is then returned and used as the final email content.

Last updated on October 18, 2023. Originally posted on December 27, 2023.

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